Drive Ad Agency New Business With PR 
Fuel Lines
JUNE 9, 2016
The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels.
Fuel Lines
JUNE 10, 2015
Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. STEP 2: Clearly define whom you want to reach through your PR efforts.
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Fuel Lines
AUGUST 4, 2016
John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist , will show you how positioning your agency and team members as thought leaders is critical to digital marketing success. One of the best tools for new business is leads from your website and blog but the days of easy SEO are over.
Fuel Lines
JULY 16, 2021
. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. . From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.
Fuel Lines
JULY 8, 2016
A “Brand” New Day for Agencies It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients. You can “do” a lot of things, but you can only be “famous” for one thing.
Fuel Lines
SEPTEMBER 3, 2015
ADWEEK said the most dangerous job in advertising i s new business chiefs. According to a recent Agency-Marketer Business Report from RSW/US , the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. Why the poor performance?
Fuel Lines
APRIL 30, 2019
Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. A first-time CMO hire is typically followed by additional hires within the marketing team, proving a company is ready to drive impact.
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